Accountants,purchasing Agents,engineers,and Other Players in a Buying Center Perceive the Evaluation

question 79

Multiple Choice

Accountants,purchasing agents,engineers,and other players in a buying center perceive the evaluation of products in different ways,which makes a buying center ______________.

• A)Less effective than a center handled only by purchasing
• B)More effective since individuals with different perspectives gives a well-rounded view of the purchase decision
• C)Chaotic since there are so many different view points for a product evaluation
• D)All of these
• E)None of these

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Definitions:

Implementation Phase

The stage in a project or strategy when plans are executed and actions are taken to achieve the set objectives.

Strategic Marketing Process

The approach involving the allocation of resources, identification of target markets, and implementation of marketing plans to achieve business goals and create competitive advantage.

Common Law

Common law is a body of law derived from judicial decisions of courts and similar tribunals, rather than statutes passed by the legislative body.

Precedent

A legal principle or rule established in a previous legal case that is either binding or persuasive for a court when deciding subsequent cases with similar issues or facts.