Investing in Customers Who Fall into the Zone of Indifference

question 10

True/False

Investing in customers who fall into the zone of indifference is a good strategy because the company can often prevent them from sliding into the zone of defection,thereby increasing ROI.

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Definitions:

Dehydration

A condition resulting from excessive loss of body water, impairing normal bodily functions.

Incentive

A positive or negative environmental stimulus that motivates behavior.

Dairy Queen

A chain of soft serve ice cream and fast-food restaurants.

Incentive

A thing that motivates or encourages someone to do something, often seen in psychology as a way to influence behavior.