_____ Tends to Reinforce Existing Attitudes and Creates a Real

question 88

Multiple Choice

_____ tends to reinforce existing attitudes and creates a real challenge for marketers trying to overcome negative beliefs and attitudes since people are less likely to be aware of or retain information to the contrary.

• A)Selective awareness
• B)Selective distortion
• C)Selective memory
• D)Selective retention
• E)Selective hearing

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Definitions:

Hedonic State

An individual's experience of pleasure or happiness, often influencing their behavior or decisions.

Opponent-process Theory

A psychological and neurological model that explains emotions as pairs of opposites, asserting that the experience of one emotion will trigger its opposite.

Social Attachment

Social attachment refers to the bond that forms between individuals through social interactions, contributing to emotional ties and a sense of belonging within groups.

Thrill Seeking

The pursuit of activities or experiences that provide a high level of excitement or adrenaline, often involving risk-taking.