ABC Company Wants to Create an Association Between Two Stimuli

question 73

Multiple Choice

ABC Company wants to create an association between two stimuli: marketing information and feeling.ABC Company is using _______.

• A)Cognitive learning
• B)Brand management
• C)Cognitive association
• D)Operant conditioning
• E)Classical conditioning

---

Definitions:

Coding

The form in which information is mentally or internally represented.

Recall

The ability to access and retrieve information from memory without the presence of the original stimulus for that memory.

Baddeley's Research

Studies conducted by psychologist Alan Baddeley that led to the development of the working memory model, describing how short-term memory functions in humans.

Simple Reasoning Tasks

Tasks that require basic logical thinking and problem-solving skills.