Frito-Lay Is Using _______ When Offering Free In-Store Samples of Doritos

question 10

Multiple Choice

Frito-Lay is using _______ when offering free in-store samples of Doritos for the express purpose of getting people to try the product,enjoy the product,and finally purchase a bag of Doritos.

• A)Operant conditioning
• B)Cognitive learning
• C)Sampling
• D)Product trial
• E)Classical conditioning

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Definitions:

Corporate Social Responsibility

A business model that helps a company be socially accountable—to itself, its stakeholders, and the public—by practicing sustainable and ethical operations.

Ethical Issue

A dilemma or circumstance that requires a person or organization to choose between alternatives that must be evaluated as right (ethical) or wrong (unethical).

Stakeholders

The individuals or groups that have an interest or stake in the outcome of an organization's actions, including employees, customers, suppliers, and investors.

Ethical Decision-Making

The act of assessing and deciding between different choices based on ethical guidelines.