The Marketing Manager for Dream Weaver Textiles Reads in a Trade

question 26

Multiple Choice

The marketing manager for Dream Weaver Textiles reads in a trade magazine that the Federal Trade Commission is in the process of revising content labeling requirements for textiles that claim to be natural.This represents the _________ part of external forces that affect marketing decisions.

• A)Economic
• B)Demographic
• C)Technological
• D)Political/legal
• E)Competitive

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Definitions:

Agents

Representatives or intermediaries who act on behalf of others in various transactions or negotiations.

Principals

Individuals who have the primary responsibility and authority within an organization, often relating to decision making and financial commitments.

VIE Theory

An organizational theory that explains motivation through three components: valence, instrumentality, and expectancy.

Valence

Refers to how attractive or unattractive an outcome is for a person.