The Benefit Sought Method of Segmentation Focuses on ______

question 76

Multiple Choice

The benefit sought method of segmentation focuses on ______.

• A)The different benefits consumers seek
• B)The product features
• C)The service offerings
• D)The positioning of the benefits
• E)The location of the store

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Definitions:

Advocacy Groups

Organizations that seek to influence public policy and resource allocation decisions within political, economic, and social systems and institutions.

Mothers Against Drunk Drivers

A nonprofit organization advocating for the prevention of drunk driving, support for those affected by drunk driving, and stricter alcohol policy.

National Alliance

An organization or coalition formed between groups across the nation, united for a common purpose or cause.

Gray Panthers

An activist organization advocating for social justice, with a focus on fighting ageism and promoting intergenerational cooperation.