Examlex
Demographics are easy to obtain,and many companies do a good job of learning about demographic trends and responding to them.
Reciprocity
Reciprocity refers to a mutual exchange between two parties, often used in the social sciences to describe social interactions.
Direction
In statistics, it often refers to the nature of the relationship between variables, indicating whether they move together in a positive or negative correlation.
Pearson Correlation
A measure of the linear correlation between two variables, giving a value between -1 and 1.
Linearity
The attribute of a relationship between two variables where the change in the outcome is directly proportional to the change in the predictor.
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