To Ensure the Primary Data They Collected About Consumer Reactions

question 54

Multiple Choice

To ensure the primary data they collected about consumer reactions to their product were accurate,the makers of Brand X Toiletries hired a single research firm to visit certain cities in various countries.In the past,the company had used mail and telephone surveys by local companies in each country to gather data,but it was concerned about whom these companies were surveying and if they actually fit the demographic and lifestyle profiles of Brand X's target market.Brand X hired a new research firm to overcome the _______ problem that can occur when collecting primary data in global markets.

• A)Unwillingness to respond
• B)Limited access
• C)Unreliable sampling procedures
• D)Inaccurate language translation
• E)Insufficient comprehension

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Definitions:

Federal Withholding

Taxes that an employer withholds from an employee's salary or wages, paid directly to the government as prepayment of the employee's tax liability.

Sales Salaries

Expenses associated with paying the salaries of sales personnel, typically classified under operating expenses in the income statement.

Medical Insurance

A type of insurance coverage that pays for an individual's medical and surgical expenses incurred from illness or injury, or reimburses the insured for expenses incurred from such incidents.

Unemployment Taxes

Taxes imposed on employers, based on the amount of wages paid to employees, used to fund unemployment compensation programs.