Every Marketing Plan Includes an Implementation Element

question 57

Multiple Choice

Every marketing plan includes an implementation element.These are sometimes called ________.

• A)Strategic plans
• B)Marketing programs
• C)Value propositions
• D)Action plans
• E)Marketing channels

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Definitions:

The Id

A component of Freud's psychoanalytic theory representing primal desires and drives.

Behavior Modification

A technique aiming to change negative behaviors into positive ones through reinforcement and punishment.

Modeling Behavior

A learning process that involves observing and imitating the behavior of others as a way of acquiring new behaviors.

Self-Efficacy

An individual's belief in their own capacity to execute behaviors necessary to produce specific performance attainments.