One Part of a Marketing Plan Should Identify What to Do

question 19

Multiple Choice

One part of a marketing plan should identify what to do if things go wrong.This section is called ________.

• A)Contingency planning
• B)Strategic planning
• C)Marketing metrics
• D)Action plans
• E)Marketing programs

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Definitions:

Cultural Conditions

The environment and circumstances influenced by the beliefs, values, customs, and behaviors of a specific group or society.

Organization Design

The process of structuring an organization’s roles, responsibilities, and systems to effectively achieve its goals and objectives.

Artifacts

Physical objects, symbols, or expressions that represent the culture or values of a society, organization, or group.

Procedures

Established or official ways of doing something, typically involving a series of actions or steps to be followed in a consistent order.