Today Many Retailers Create Apps That Customers Can Download to Their

question 17

Multiple Choice

Today many retailers create apps that customers can download to their smartphones or tablets to keep up-to-date on the company's offerings.Most likely a description of this would be in the ________ part of a marketing plan.

• A)Economic situation
• B)Natural factors
• C)Technological factors
• D)Bargaining power of suppliers
• E)Marketing capabilities

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Definitions:

Virtual Organization

An organization that primarily operates and coordinates its activities through information and communication technologies rather than in a traditional physical location.

External Strategic Alliances

Partnerships between businesses and other organizations, formed to pursue mutual goals while maintaining their independence.

Boundaryless Organizations

Companies that remove traditional barriers between departments as well as barriers between the organization and the external environment.

Internal Boundaries

Guidelines and distinctions set within an organization to delineate responsibilities, roles, and departments.