Dell Computers Employs One-To-One Marketing by Allowing a Customer Essentially

question 44

True/False

Dell Computers employs one-to-one marketing by allowing a customer essentially to customize the product features that he or she desires.When Henry Ford said "People can have the Model T in any color-so long that it's black," he was reflecting a selling focus.

---

Definitions:

Wage Rates

The amount of money paid to an employee for work performed, typically expressed per hour or year.

Industrial Unions

Unions that organize workers across various trades and crafts within an industry to conduct collective bargaining.

Craft Unions

Labor unions representing workers with specific skills or crafts, often in the same or related industries.

Nominal Wages

Wages that are paid to workers in current dollars, without adjustment for inflation.