Don Peppers and Martha Rogers Popularized the Term One-To-One Marketing

question 38

True/False

Don Peppers and Martha Rogers popularized the term one-to-one marketing. Some firms come close to one-to-one marketing by combining flexible manufacturing with flexible marketing to enhance customer choices.

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Definitions:

Railway Labor Act

A U.S. federal law enacted in 1926 that governs labor relations in the railroad and airline industries, aiming to prevent service disruptions and facilitate dispute resolution between employers and employees.

National Labor Legislation

laws enacted by a government to regulate labor relations, worker rights, and union activities within a country.

Public Sector Unions

Labor unions that represent employees in the public sector, including workers for governmental agencies and services.

Public Interest

Refers to the common well-being or general welfare of the community, considered in policy-making and legal matters.