Customer Orientation and Market Orientation Are Opposing Concepts

question 53

True/False

Customer orientation and market orientation are opposing concepts.Customer-oriented firms look at customers as individuals and market-oriented firms look at the market as a whole.Relationship-oriented firms focus on short-term profitability.

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Definitions:

Shrinkwrap Packaging

A method of packaging where a product is covered with a clear, tight-fitting plastic cover, often used for software boxes and other packaged goods.

Limitation of Remedies Clause

A contract provision that restricts the types of remedies available to the parties in case of breach, often to mitigate liability.

Unconscionable

Actions or conditions that are shockingly unfair or unjust; often referring to terms in contracts that are so one-sided that they are oppressive or unfairly penalize one party.

Privity of Contract

A legal concept that restricts the rights or duties arising under a contract to the parties who agreed to it.