The Girl Scouts Introduced a Cookie Finder App in 2013

question 2

Multiple Choice

The Girl Scouts introduced a cookie finder app in 2013.This is reflected in the ___________ change driver impacting the future of marketing.

• A)Shift to product glut and customer shortage
• B)Shift in power from marketer to customer
• C)Shift in generational values and preferences
• D)Shift to distinguishing Marketing (Big M) from marketing (little m)
• E)Shift to justifying the relevance and payback of the marketing investment

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Definitions:

Symbolic Interaction Theory

A sociological theory that examines how individuals and society interact through the meaning of symbols and language, including how personal identities are constructed.

Interpersonal Communication

The process of exchanging information, feelings, and meanings through verbal and non-verbal messages between individuals.

Decoding Sounds

The process of interpreting auditory signals or noises into meaningful information, often used in the context of language and communication.

Physiological Process

Biological functions and activities carried out by living organisms to maintain life.