_______________ Is the Second Element in the Process Cycle for CRM

question 52

Multiple Choice

_______________ is the second element in the process cycle for CRM.

• A)Analysis and refinement
• B)Supplier interface
• C)Customer interaction
• D)Marketing planning
• E)Knowledge discovery

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Definitions:

Spreading Activation

A theory in cognitive science suggesting that thoughts and ideas in memory are connected; activation of one concept triggers nearby or related concepts.

Visuospatial Sketchpad

A rehearsal system that holds and analyzes visual and spatial information.

Phonological Loop

A component of working memory model that deals with auditory information, holding and rehearsing speech-based information.

Atkinson and Shiffrin Model

A model of memory proposed by Richard Atkinson and Richard Shiffrin that describes how information flows through three stages: sensory memory, short-term memory, and long-term memory.