The Internet Has Made It Easy for Customers to Access

question 22

Multiple Choice

The Internet has made it easy for customers to access information and disinformation,post their opinions,and read other people's opinions.From a marketer's point of view,this has caused _______.

• A)A shift to product glut and customer shortage
• B)A shift in generational values and preferences
• C)A shift in power from marketers to consumers
• D)A shift to demanding return on marketing investment
• E)A shift to distinguishing Marketing (Big M) from marketing (little m)

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Definitions:

Proportion

A subdivision, quota, or ratio analyzed in respect to its full size.

Unknown Quantity

An undetermined or unspecified value in mathematics that needs to be solved or identified.

Fraction Form

Fraction form is a way to represent numbers by showing how many parts of a whole are there, typically written with one number over another, separated by a line.

Proportion

A relationship between two quantities denoting their ratio.