What Is Classification

question 178

Multiple Choice

What is classification?

• A) Determines values for an unknown continuous variable behavior or estimated future value
• B) Determines which things go together
• C) Segments a heterogeneous population of more homogeneous subgroups
• D) Assigns records to one of a predefined set of classes

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Definitions:

Relationship Selling

A sales approach focused on building long-term relationships with customers, rather than just making immediate sales.

Television Advertising

A form of marketing communication that uses the medium of television to promote products, services, or ideas to a wide audience.

Special Interest Magazines

Publications targeting niche audiences with specific hobbies, interests, or demographic characteristics.

Mobile Advertising

Advertising that is communicated to the consumer via a handheld device.