What Is the Process of Analyzing Data to Extract Information

question 95

Multiple Choice

What is the process of analyzing data to extract information not offered by the raw data alone?

• A) Data integrity
• B) Data mart analysis
• C) Data mining
• D) Data extraction

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Definitions:

Likert Scale

A psychometric scale commonly involved in research that utilizes questionnaires, to measure respondents' attitudes or feelings towards a subject.

Attitudinal

Relating to, based on, or expressing an attitude, often referring to consumer attitudes towards products, brands, or services.

Dichotomous

Relating to or involving a division or contrast between two completely opposed or different things.

Dependent Variables

Variables in research that are expected to change as a result of an experiment's independent variable manipulation.