What Is Social Media Analytics

question 222

Multiple Choice

What is social media analytics?

• A)Analyzes text flowing across the Internet, including unstructured text from blogs and messages.
• B)The process of analyzing recorded calls to gather information; brings structure to customer interactions and exposes information buried in customer contact center interactions with an enterprise.
• C)Analyzes unstructured data to find trends and patterns in words and sentences.
• D)Analyzes unstructured data associated with websites to identify consumer behavior and website navigation.

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Definitions:

Basis Points

A financial measurement unit representing the percentage shift in the value or rate of a financial asset, which is equal to one hundredth of a percent.

Yield To Maturity

The total return anticipated on a bond if the bond is held until its maturity date, expressed as an annual rate.

Duration

A measure of the sensitivity of a bond's or fixed income portfolio's price to changes in interest rates, often used to manage interest rate risk.

Modified Duration

A measure of the sensitivity of a bond's price to changes in interest rates, specifically reflecting how much the duration changes for a 1% change in yield.