Mass Customization Occurs When a Company Knows Enough About a Customer's

question 95

True/False

Mass customization occurs when a company knows enough about a customer's likes and dislikes that it can fashion offers more likely to appeal to that person, say by tailoring its website to individuals or groups based on profile information, demographics, or prior transactions.

---

Definitions:

Tax Burden

The impact of taxation on an individual or entity, often expressed as a percentage of income or revenue.

Government Imposes

The act of establishing regulations, taxes, or penalties by the government on businesses or citizens.

Per Unit

A term used to express the cost, price, or quantity concerning a single unit of a product or service.

Tax Burden

The measurement of taxes paid by an individual or business, expressed as a percentage of income or profit.