What Is Measured by Such Benchmarks as Satisfaction Surveys, Percentage

question 36

Multiple Choice

What is measured by such benchmarks as satisfaction surveys, percentage of existing customers retained, and increases in revenue dollars per customer?

• A) Usability
• B) Customer satisfaction
• C) Financial
• D) Conversion rates

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Definitions:

Marketers

Individuals or entities involved in the promotion, selling, and distribution of products or services, aiming to meet consumers' needs and drive sales.

Counterfeiting

The act of making an imitation of an item, especially with the intent to deceive or defraud, by passing off the fake item as genuine or original.

Inauthentic

Lacking genuineness or sincerity, often applied to actions, products, or statements that do not reflect true intentions or values.

Authenticity

The truthfulness of origins, attributions, commitments, sincerity, devotion, and intentions of a brand or entity.