What Is a Competitive Advantage

question 109

Multiple Choice

What is a competitive advantage?

• A) A product that an organization's customers place a lesser value on than similar offerings from a competitor.
• B) A feature of a product or service on which customers place a lesser value than they do on similar offerings from a supplier.
• C) A service that an organization's customers place a lesser value on than similar offerings from a supplier.
• D) A feature of a product or service on which customers place a greater value than they do on similar offerings from competitors.

Differentiate between standard charitable contributions and cause marketing.

Define green marketing and provide real-world examples.

Analyze factors influencing unethical consumer behavior.

Explain the major concepts of social responsibility.

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Definitions:

Puritans

A group of English Protestants in the 16th and 17th centuries who sought to "purify" the Church of England from Roman Catholic practices, advocating for simpler forms of worship and church organization.

Iconic Memory

A type of visual memory that stores an exact copy of what is seen, but only for a very brief period of time.

Echoic Memory

A form of sensory memory that holds auditory information for a few seconds after the sound is heard.