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How Can a Company Reduce the Threat of Substitute Products

question 212

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How can a company reduce the threat of substitute products or services?

Comprehend the criticisms of positivism and how these critiques oppose the view that science and rational thinking can achieve objectivity.
Analyze the theoretical contributions of Jurgen Habermas to the discourse of communicative action and knowledge interests.
Understand the distinctions and nuances within Marxist theory and its critiques.
Comprehend the frameworks proposed by Jurgen Habermas, including critical knowledge and communicative action.

Definitions:

Valence

The value an individual places on the expected outcome of an action or behavior, which can influence their motivation.

Instrumentality

In the context of motivation theory, the belief that a certain behavior will lead to achieving a desired outcome or reward.

Positive Instrumentalities

The belief that if one performs well, this will lead to valued outcomes or rewards.

Performance-contingent Basis

A system or approach where rewards, such as bonuses or promotions, are given based on the achievement of specific performance targets or outcomes.

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