Examlex
Desktop publishing transforms a computer into a desktop publishing workstation.Leading packages include Adobe FrameMaker, Adobe PageMaker, and QuarkXpress.
Competitors' Offerings
The products or services provided by rival companies within the same market.
Differentiated Targeting
A marketing strategy in which a company targets two or more distinct customer segments with specific products or marketing messages tailored to each.
Adidas Group
A global corporation based in Germany that designs and manufactures shoes, clothing, and accessories, primarily known for its athletic and sportswear products.
Reebok
A global athletic footwear and apparel company that operates as a subsidiary of Adidas, known for its fitness and lifestyle products.
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