Examlex
A backward integration takes information entered into a given system and sends it automatically to all downstream systems and processes.
Kano Model
A theory for product development and customer satisfaction, which categorizes customer preferences into must-be, performance, and delighter attributes.
Customer Needs
The requirements and desires of consumers that they seek to fulfill when purchasing goods or services.
New Products
Items introduced to the market for the first time, offering innovation or improvements compared to existing offerings.
Product Improvements
Modifications made to existing products to enhance their performance, appeal, or to expand their market reach.
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