CRM Analysis Technologies Help Organizations Segment Their Customers into Categories

question 37

True/False

CRM analysis technologies help organizations segment their customers into categories such as best and worst customers.

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Definitions:

Racial Categories

Racial categories are classifications of humans into groups based on physical traits, ancestry, genetics, or social relations.

Prejudgment

The formation of an opinion or conclusion about something or someone before having adequate knowledge or experience.

Misjudgment

An incorrect or unfair assessment or opinion.

Assimilation Theory

Process by which a minority becomes socially, economically, and culturally absorbed within the dominant society.