The Primary Purpose of Messages That Sell Products, Convince Managers

question 92

Multiple Choice

The primary purpose of messages that sell products, convince managers, motivate employees, and win over customers is to 

• A)persuade.
• B)inform.
• C)promote goodwill.
• D)educate.

Comprehend the process and significance of shaping in operant conditioning.

Distinguish between the roles of discriminative stimuli in operant conditioning.

Understand the concept and application of chaining in operant conditioning.

Understand the calculation and implications of bond duration and modified duration.

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Definitions:

Social Cognitive Theory

A theoretical framework that suggests learning occurs in a social context with a dynamic and reciprocal interaction of person, environment, and behavior.

Degree

An academic award conferred by a college, university, or other educational institution upon completion of a course of study.

Intermittent Reinforcement Schedule

A conditioning schedule where rewards or punishments (reinforcements) are given to a subject at irregular intervals.

Cash Incentive

A monetary reward given to stimulate behavior or performance, often used in work or promotional contexts.