To Gauge Consumer Response on Their New Line of Cellular

question 47

Multiple Choice

To gauge consumer response on their new line of cellular phones,Rex Phones' researchers organized phone interviews with customers from different geographic regions.The information gathered from these interviews helped the company in assessing people's perceptions about the new line and the brand.Which of the following did the company use to gather this information?

• A) Polybagging
• B) Sweepstaking
• C) In-store sampling
• D) Opinion sampling
• E) Lobbying

---

Definitions:

Discrimination

The unjust or prejudicial treatment of different categories of people or things, particularly on the grounds of race, age, or sex.

Implicit Prejudice

The subconscious negative evaluation or biases against individuals or groups, which can influence behavior and perceptions without conscious awareness.

Explicit Prejudice

A form of prejudice that individuals are consciously aware of and can express openly, involving negative attitudes or beliefs towards a group.

Presidential Candidate

An individual who campaigns for election to the presidency, the highest executive office in a country.