In the Context of Choosing an Appropriate Advertising Media,at Present

question 78

Multiple Choice

In the context of choosing an appropriate advertising media,at present the brands that cater to the older generations are not so quick to adopt social practices.Which of the following is most likely to be the reason behind this trend?

• A) Social media lacks the human element and so it fails to attract the older generation.
• B) The brands that cater to the older generation have no access to the Internet.
• C) The Internet uses a centralized network to deliver its content.
• D) The percentage of older people engaged with the social media is relatively low.
• E) In the case of social media, the consumption pattern is inherently passive.

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Definitions:

Strategic Planning

The process by which an organization defines its strategy or direction and makes decisions on allocating its resources to pursue this strategy.

Intermediate Planning

The process of setting medium-term goals and determining the necessary steps to achieve them, usually positioned between strategic and operational planning.

Operational Planning

The process of planning specific day-to-day activities and resources required to achieve an organization's strategic goals, focusing on short-term actions and schedules.

Management By Objectives (MBO)

A management model that aims to improve the performance of an organization by clearly defining objectives that are agreed to by both management and employees.