Which of the Following Is True of Database Marketing

question 10

Multiple Choice

Which of the following is true of database marketing?

• A) Its drawback is that it is not a cost effective way to increase sales.
• B) It helps maintain a pool of data on current and prospective customers.
• C) It uses solely direct mail to reach out to customers.
• D) It is the striking opposite of direct marketing.
• E) It is limited to databases related to mail order and catalog sales.

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Definitions:

Ledger Accounts

The individual records that summarize all the transactions related to a particular item over a period, forming part of the company’s financial statements.

Significant Transactions

Significant transactions are those transactions that are of substantial importance to the financial or operational position of a company, often requiring special disclosure in financial reports due to their size, nature, or incidence.

Reporting Dates

Specific dates by which companies are required to submit financial reports, typically on a quarterly or annual basis.

Financial Period

A specific duration of time, such as a month, quarter, or year, over which financial activities are recorded and reported.