Which of the Following Statements About the Use of Radio

question 38

Multiple Choice

Which of the following statements about the use of radio in IMC is true?

• A) It is a passive medium, unlike television which enables consumers to get actively involved.
• B) Most people listen to only one radio station with a particular type of programming.
• C) It can be used to establish an immediate, intimate relationship with customers and other stakeholders.
• D) FM has poor sound fidelity, more commercial interruptions, and less varied programming.
• E) It is the least ideal medium for integrated marketing communications.

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Definitions:

Mandated

Mandated refers to something that is required, enforced or imposed by a legal or authoritative requirement.

Volunteer Managers

Individuals responsible for overseeing volunteers, including their recruitment, training, and management to ensure effective support for an organization's cause.

Structure

The arranged and organized system or framework within which an organization, system, or body operates; includes rules, roles, and relationships.

Volunteer Managers

Individuals responsible for recruiting, training, and supervising volunteers in various types of organizations.