Which of the Following Terms Is Defined as "A Measurable

question 27

Multiple Choice

Which of the following terms is defined as "a measurable system of marketing that uses one of more advertising media to effect a measurable response and/or transaction at any location,with this activity stored in a database?"

• A) Direct marketing
• B) Trade promotion
• C) Customer profiling
• D) Data accessing
• E) Personal selling

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Definitions:

Corporate Social Responsibility

A business model that helps a company be socially accountable to itself, its stakeholders, and the public.

Sustainable Consumer Behavior

Consumer habits and practices that are conscious of environmental sustainability, aiming to minimize negative impact on the environment through thoughtful consumption.

Distrust

A feeling of doubt about the honesty, integrity, or reliability of a person or system, often leading to caution or avoidance.

Significant Stakeholders

Individuals or groups that have a major interest or stake in the success and decisions of a project or organization, such as investors, employees, customers, and suppliers.