Which of the Following Is an Advantage of Magazine Advertising

question 9

Multiple Choice

Which of the following is an advantage of magazine advertising?

• A) Lead times for ad insertions are very short.
• B) It has the ability to deliver mass audiences at a low price.
• C) Permanence gives the reader time to appraise ads in detail.
• D) It has the ability to deliver high frequency.
• E) The average black-and-white cost per thousand is low.

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Definitions:

Creative Destruction

The process by which new innovations cause the demise of existing technologies, firms, or products, considered essential for progress in a capitalist economy.

Music Listening Industry

The sector of the economy associated with the production, distribution, and consumption of music by audiences.

Invisible Hand

A concept introduced by Adam Smith to describe the unintended social benefits resulting from individual actions when individuals pursue their own interests.

Competitive Market System

A market structure characterized by many buyers and sellers, free entry and exit from the market, and products that are similar.