Direct Marketing Experts Stone and Jacobs Use an RFM Formula

question 56

Multiple Choice

Direct marketing experts Stone and Jacobs use an RFM formula to identify the best customers."RFM" is an acronym for:

• A) replicate, find, and monitor.
• B) research, finance, and manage.
• C) regulate, fund, and maintain.
• D) recency, frequency, and monetary.
• E) reach, frugality, and marketability.

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Definitions:

Independently

Acting or thinking in a manner that is free from outside control or influence.

Path-Goal Theory

A leadership theory that suggests leaders should adjust their leadership style based on the motivation and behavior of their followers to achieve desired outcomes.

Leader's Behavior

The actions, strategies, and practices employed by a leader to guide, influence, or manage a team or organization.

Maturity Level

An assessment of an individual's or organization's progression in terms of experience, skill, understanding, or development.