To Increase the Number of Orders It Receives from Recipients

question 55

Multiple Choice

To increase the number of orders it receives from recipients of its direct-mail advertising campaign,Red,a furniture manufacturing company,encloses a special envelope.This envelope is used by customers to mail their order details without paying postage.This is an example of a _____.

• A) house organ
• B) self-mailer
• C) postcard
• D) business reply
• E) broadside

---

Definitions:

Weick

Karl E. Weick, an American organizational theorist known for his contributions to the understanding of organizational behavior and sensemaking.

Rules

Explicit or understood regulations or principles governing conduct within a particular activity or sphere.

Equifinality

A principle that states in complex systems, a given end state can be reached by many potential means or from different initial conditions.

Multifinality

A principle in psychology that suggests the same beginnings can lead to multiple outcomes, highlighting how varied end states can arise from the same initial condition.