In the Context of the Various Measurements Used to Compare

question 17

Multiple Choice

In the context of the various measurements used to compare the Internet's advertising effectiveness to other media,the click rate is:

• A) the number of ad impressions divided by the number of clicks on an ad.
• B) the number of ad impressions added to the number of clicks on an ad.
• C) the number of ad impressions subtracted from the number of clicks on an ad.
• D) the number of clicks on an ad multiplied by the number of ad impressions.
• E) the number of clicks on an ad divided by the number of ad impressions.

---

Definitions:

Canceling-out Theory

A hypothesis suggesting that effects in one direction are neutralized or mitigated by effects in an opposing direction.

Natural Selection

The process by which organisms that are better adapted to their environment tend to survive and produce more offspring, thus driving the evolution of species.

Depth Cues

Visual or auditory information that helps to determine the distance between the observer and objects in the environment.

Redundancy

The inclusion of extra components or information that are not necessary for functioning, often to ensure reliability or convey additional confirmation.