Which of the Following Statements About Media Buyers Is True

question 24

Multiple Choice

Which of the following statements about media buyers is true?

• A) Media buyers do not specialize in any medium in order to be flexible.
• B) Media buyer refers to a person in charge of negotiating and contracting with the media.
• C) The degree of specialization of a media buyer depends solely on the size of the advertiser.
• D) Media buyers of small advertising agencies tend to specialize in a particular medium to increase their profits.
• E) The knowledge of reading rate cards and analyzing circulation is not required for media buyers.

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Definitions:

Indirect Labor

Labor costs not directly associated with the production of goods or services, such as salaries of supervisors or maintenance staff.

Product Costs

All costs directly tied to the creation of a product, including materials, labor, and allocated overhead.

Materials Overhead

Costs related to the production process that are not directly tied to the product being manufactured, such as factory supplies and equipment maintenance.

Raw Materials

Basic materials used in the production process to create goods and products.