In the Context of Purchasing Advertising Space,some Publishers Charge Their

question 41

Multiple Choice

In the context of purchasing advertising space,some publishers charge their clients according to click-throughs,that is:

• A) the clients need to pay when a user actually clicks on a banner ad to visit the advertiser's landing page.
• B) the clients need to pay when a user clicks to visit the Web site on which the ad is displayed.
• C) the clients need to pay only when a consumer purchases a product from the advertiser's home page.
• D) the clients need to pay in advance for uploading their ads on a Web site.
• E) the clients need to pay a fixed amount for every banner ad.

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Definitions:

Enlarged Bones

A condition characterized by the abnormal enlargement or thickening of bones, often due to diseases like osteoarthritis or acromegaly.

Humpback

A condition, also known as kyphosis, where there is an excessive outward curve of the spine, causing a hunched back.

Kyphosis

A forward rounding of the back, leading to a hunched posture, which can be due to various medical conditions.

External Auditory Meatus

The ear canal, a pathway running from the outer ear to the middle ear.