In the Context of the Various Measurements Used to Compare

question 17

Multiple Choice

In the context of the various measurements used to compare the Internet's advertising effectiveness to other media,the click rate is:

• A) the number of ad impressions divided by the number of clicks on an ad.
• B) the number of ad impressions added to the number of clicks on an ad.
• C) the number of ad impressions subtracted from the number of clicks on an ad.
• D) the number of clicks on an ad multiplied by the number of ad impressions.
• E) the number of clicks on an ad divided by the number of ad impressions.

---

Definitions:

Infectious Mononucleosis

A disease seen most commonly in adolescents and young adults, characterized by fever, sore throat, leg and muscle soreness, and fatigue (symptoms of a common cold or allergies). Mononucleosis is caused by the Epstein-Barr virus (EBV).

Glucose Tolerance Range

A measure of an individual's ability to metabolize glucose, often assessed through the glucose tolerance test.

Fasting Specimen

A blood or other specimen collected after a period of fasting, used for specific tests where food intake may influence the results.

Hematocrit Range

The proportion of red blood cells in blood, expressed as a percentage; normal ranges vary by age and gender.