Which of the Following Is Used to Provide Continuity to a Series

question 4

Multiple Choice

Which of the following is used to provide continuity to a series of ads in a campaign and to reduce an advertising message strategy to a brief,repeatable,and memorable positioning statement?

• A) Casting brief
• B) Slogan
• C) Trademark
• D) Testimonial
• E) Signature cut

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Definitions:

Uniform Commercial Code

A comprehensive set of laws governing commercial transactions in the United States, intended to standardize laws across states.

Perfect Tender Rule

A principle in commercial law that requires goods delivered under a sales contract to exactly meet the terms of the contract in quality, quantity, and manner of delivery.

Rightfully Reject

pertains to the legitimate refusal of an offer, goods, or services that do not meet contractual or predetermined criteria or standards.

Small Dent

A minor indentation or damage on a surface, typically referring to physical objects like vehicles.