A Web Site That Is Devoted to Providing Golfers with Information

question 80

Multiple Choice

A Web site that is devoted to providing golfers with information on golf courses has a banner ad on its home page for a manufacturer of golf clubs.A Web site that is devoted to providing golfers with information on golf courses has a banner ad on its home page for a manufacturer of golf clubs.When consumers purchase golf clubs,through this link,the site publisher receives a percentage of the sale for showing the banner.On the basis of the given information we can say that this is an example of:

• A) spamming.
• B) affiliate marketing.
• C) behavioral targeting.
• D) interstitial advertising.
• E) sugging.

---

Definitions:

Paasche Price Index

The Paasche Price Index measures the change in the price level of a basket of goods and services between two periods, using the quantities of the current period.

Strong Axiom

A principle or rule with robust implications or requirements, though more context is needed for a specific field application.

Revealed Preference

An economic concept referring to the idea that consumers' choices, reflected in their purchasing decisions, reveal their preferences for certain goods or services over others.

Weak Axiom

In economic theory, a principle stating that if a consumer prefers bundle A to bundle B, then they will not prefer B to A when prices change, keeping income constant.