Which of the Following Is True of National Spot Announcements

question 48

Multiple Choice

Which of the following is true of national spot announcements?

• A) They tend to have more viewers than cable television.
• B) They do not suffer from the problem of advertising clutter.
• C) They are more expensive than advertising on a participation basis.
• D) They are less flexible than network advertising.
• E) They run in clusters between programs.

---

Definitions:

Premodernity

A period in history characterized by the absence of modern technology and ideas, often demarcated before the development of industrial societies.

Postmodernity

A cultural, intellectual, or artistic state lacking a clear central hierarchy or organizing principle, breaking with classical and modernist concepts, often emphasizing skepticism and relativism.

Relational Theory

A framework in psychology and sociology that emphasizes the importance of relationships and interconnectedness among individuals in understanding their behaviors and identities.

Human Subjectivity

The condition of being a subject with unique thoughts, feelings, and perspectives, shaped by social, cultural, and personal contexts.