Which of the Following Is True of Direct-Response TV

question 30

Multiple Choice

Which of the following is true of direct-response TV?

• A) It refers to the process of gathering responses of viewers regarding various TV shows by directly communicating with them.
• B) It includes direct screening of television series and programs in malls and stores.
• C) It includes an exclusive show which invites viewers of various programs in order to obtain their opinions and feedback.
• D) It attempts to pick a representative sample of the market and furnish data on the number and characteristics of the viewers or listeners by directly interacting with them.
• E) It includes short ads that ask consumers to order a product, as well as cable networks that feature round-the-clock sales.