Who Is Ultimately Responsible for the Form the Final Advertising

question 27

Multiple Choice

Who is ultimately responsible for the form the final advertising message takes?

• A) The art director
• B) The creative director
• C) The media planner
• D) The graphic engineer
• E) The copywriter

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Definitions:

Job Enrichment

A method of motivational management by increasing the degree of responsibility and interest in the job role, aiming to enhance job satisfaction and performance.

Frederick Herzberg

Frederick Herzberg was an influential American psychologist who is best known for developing the Motivation-Hygiene Theory, also known as the Two-Factor Theory of job satisfaction and motivation.

Decision-making Authorities

Individuals or groups within an organization who have the power to make significant decisions affecting its direction and operations.

Task Significance

The degree to which a job has a substantial impact on the lives or work of other people.