In Television,gross Rating Points Refer to The

question 8

Multiple Choice

In television,gross rating points refer to the:

• A) sum of the potential number of viewers from each target audience.
• B) minimum audience share required by a national advertiser on a local station.
• C) total number of viewers of a particular media vehicle within a specific geographic area.
• D) total rating points achieved by a particular media schedule over a specific time period.
• E) targeted rating points achieved by a syndicated program during its first run.

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Definitions:

SES (Socioeconomic Status)

An indicator of a person's or household's financial and societal status compared to others, determined by their earnings, level of education, and job.

Medical Care

The diagnosis, treatment, and prevention of disease, illness, injury, and other physical and mental impairments in humans, provided by health professionals.

Pollution

The presence or introduction into the environment of substances or things that have harmful or poisonous effects.

Nutrition

The intake of food and how those dietary choices impact one's health and bodily functions.