Which of the Following Is True of Radio as an Advertising

question 26

Multiple Choice

Which of the following is true of radio as an advertising medium?

• A) Radio must compete with other activities for attention, and it always succeeds.
• B) Building a large audience through the radio is time consuming.
• C) Radio production is very expensive.
• D) Radio is a personal, one-on-one medium.
• E) Radio cannot entertain people outside their homes.

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Definitions:

Price Mechanism

The manner in which the prices of goods or services affect the supply and demand of those goods or services.

Equitable Distribution

The fair and just allocation of resources among members of a community or economy.

Cultural Revolution

The Cultural Revolution was a sociopolitical movement in China, initiated by Mao Zedong in 1966, aiming to preserve Chinese Communism by purging remnants of capitalist and traditional elements from Chinese society.

Great Leap Forward

A movement led by Mao Zedong in China between 1958 and 1962 aimed at rapidly transforming China into a socialist society through rapid industrialization and collectivization, which unfortunately led to widespread famine.