Which of the Following Is True of Typefaces for Print

question 69

Multiple Choice

Which of the following is true of typefaces for print ads?

• A) Type styles are selected to compensate for low quality copy.
• B) Good type selection can create interest and attract readers.
• C) Art directors select type styles to fill more space in the ad.
• D) Good type selection can adequately compensate for a weak headline.
• E) Inappropriate illustrations can be tempered by the use of attractive type styles.

---

Definitions:

Marginal Revenue of Advertising

The additional income generated from an increase in advertising expenditure.

Advertising Expenditure

The amount of money spent on promoting products or services through various media and marketing channels.

Marginal Cost of Production

The cost of producing an additional unit of a good, taking into account both variable and fixed costs.

Price Elasticity of Demand

A measure of how much the quantity demanded of a good responds to a change in the price of that good, with elasticity greater than 1 indicating a high responsiveness.