Which of the Following Statements About the Use of Radio

question 38

Multiple Choice

Which of the following statements about the use of radio in IMC is true?

• A) It is a passive medium, unlike television which enables consumers to get actively involved.
• B) Most people listen to only one radio station with a particular type of programming.
• C) It can be used to establish an immediate, intimate relationship with customers and other stakeholders.
• D) FM has poor sound fidelity, more commercial interruptions, and less varied programming.
• E) It is the least ideal medium for integrated marketing communications.

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Definitions:

Systems Analysis

The process of studying and analyzing a system to identify its goals and purposes and to create systems and procedures that will achieve them in an efficient way.

Legal Organization

The way a business is structured legally, such as a corporation, partnership, or sole proprietorship, affecting liability and tax treatment.

User Needs

User needs refer to the requirements and preferences of the end-users that a product, service, or system aims to fulfill.

Specialized Journals

Accounting books or ledgers used to record and track transactions of a similar type, such as sales or purchases, for efficient processing.